Marketing
Agent Marketing
We provide our GMAC Real Estate brokers and agents with marketing systems
and tools that will assist you in not only presenting a professional image but
helping you win and close more business.

We’ve developed an outstanding collection of printed materials, collateral,
Internet programs, electronic presentations and customizable commercials that
you can use to present – and effectively promote – your professional image.

Whether it’s the home seller and buyer systems, personal promotion tools or
business-building resources, we provide you with the means to achieve all your
marketing goals.

Luxury Home Marketing
Our Elegant Homes® program is a leader in serving luxury home buyers and
sellers, and gives GMAC Real Estate a competitive edge in listing and marketing
upscale properties. View an outstanding collection of luxury homes for sale at
eleganthomes.com, and learn more about our exclusive marketing programs for
multimillion dollar homes, properties, and land.

Internet Marketing
In addition to "traditional" marketing, we offer the latest technology and training to
stay ahead of the curve-consumer Internet sites, intranet, personal web pages,
online learning tools, and information on the most recent hardware, branded
software and new communication tools.

GMAC Real Estate is our national consumer site designed to attract potential
customers and to encourage them to work directly with local brokers and agents.
Every agent receives a Web page on the site, where they can promote
themselves to a national audience.

GMAC Members is our password-protected Intranet site for GMAC Real Estate
Agents and Brokers, featuring over 1,500 pages of content targeted to the needs
of real estate professionals. There you’ll find the latest industry news, marketing
tools and resources, access to training, downloadable materials, and much
more.

Elegant Homes is a leading luxury real estate Web site devoted to upscale
properties, showcasing the most exclusive real estate in the world. Here you’ll
find detailed property information, multiple photos, virtual tours and more.

Personal Search Promotion is our exclusive product allowing Agents to ensure
sure their custom GMAC profile is found at the top of all search engines when
clients and potential clients search for their name.